The Horse Tricks Academy

Have fun.  Bond with your horse.



The Horse Tricks Academy is an interactive online training program and supportive community that will take you and your horse step-by-step from simple tricks to doing wonderful things together!



You get instant access to a private members-only website.

Inside are step-by-step training videos and printable guides designed to help you get started right away.

You will also have access to the private Horse Tricks Academy Facebook group where you can ask questions and connect with other like-minded people.


  • If you want to teach your horse a wide range of tricks using positive and kind methods.
  • If you are looking for activities that you and your horse can do together that are different to the usual horse training.
  • If you want to improve the bond and communication with your horse. 
  • If you want to find out just how clever your horse really is and do wonderful things together.

Then the Horse Tricks Academy is for you!

Get Access To Extra Bonuses

Here are three extra bonuses you get for free when you join the Academy...


Exclusive Facebook Group (400+ members)

The Facebook group provides you with a private discussion area where you can share ideas, problems, suggestions, videos and pictures with like minded people.

There are all sorts of equine owners in the group – people who have mustangs, brumbies, minis, ponies, donkeys, thoroughbreds, standardbreds, quarter horses, arabs, paints and many more (of all ages and sizes!).

Some members are just beginning to teach their horse tricks while others are trying more advanced tricks. But, everyone provides a lot of encouragement and ideas to the group.

It’s a very friendly, safe place and we hope you will join the group and introduce yourself (and your horse).


Horse Training Treat eBook 

Inside this eBook are ideas for treats that are really suited for horse training. 

We have also include recipes for special baked treats to use when your horse does something extra clever!


Fun and smiles

As an extra special bonus we promise you will have lots of fun and smile regularly in the Academy.  We believe that horses and humans learn better when they are in a happy, positive state. 

Join the Wait List

You will get trick training tips to help get you started and we will let you know as soon as we open again to new members.


The Horse Tricks Academy isn't the usual standard horse training course for several reasons...

Watch a horse learning from the very beginning

Most courses just show an experienced trick horse doing the tricks. That’s not much help if you are just starting out!  So we show you 'Bella' learning tricks from the very beginning. She didn’t know a single trick when we started. You can see how she learns and follow along with your own horse.

Training is 100% horse friendly

No ropes or whips. Our training uses only positive and kind methods. Your horse will really enjoy this training and spending time with you.

Fun, fun, fun!

We make sure that you and your horse are having lots of fun throughout the course.  We believe that happy horses and humans learn faster and better.

Science based training

Not only is this training lots of fun, but it is also based on scientific principles. Jain has studied Equine Behavior at University level and has applied the current understanding of equine behavior to all the training.

Teach your horse in just a few minutes per day

This training only takes a few minutes a day. Your horse will actually learn faster and enjoy the training more if you teach them in very short sessions. You can fit these sessions in around your day-to-day horse chores and activities.  We show you how.

No special equipment needed

You don't have to buy any fancy new horse gadget to teach your horse the tricks in this course.  You will already have most of the equipment you need. We also show you how to make your own equipment and where to get cheap, fun horse toys.


Your Instructors


Jain is the founder of Horse Tricks 101, an online community devoted to developing the bond between humans and horses. She spends her days researching and testing new activities that improve the bond with horses and sharing those activities with other horse lovers through her website and courses.  


Noche grew up riding horses. She was lucky to have a mother who shared her love of horses and always encouraged training with kindness (and treats!). Now she spends her time teaching her horses tricks, retraining horses who have had bad starts in life and helping them learn to enjoy interacting with people again.


Ineke came into horses when her family made the move from the city to a rural lifestyle. She discovered reward based training and has never looked back. With the support of positive reinforcement she has created a form of enjoyable effective communication with her horses that has become an everyday occurrence.

Frequently Asked Questions

Yes, absolutely! The best way for your horse to learn is in short, regular training sessions – five minutes per session, a couple of times a day is perfect.

To make the biggest impact, we suggest you mix trick training with the activities you regularly do with your horse. We show you an easy way to do this in the Academy.

When I first began trying to teach my horses tricks, I bought every book and video available. It was a frustrating experience because most of the courses and books just showed experienced trick horses doing the tricks. They didn’t tell me how to teach my horse (a complete trick beginner) to do tricks from the very start.

Inside the Horse Tricks Academy, you’ll watch videos of Bella, our new trick horse, as she learns tricks from the very beginning. 

You will see her making mistakes, trying different things and finally working out what I want.

Our members say these videos are very helpful. You will be able to follow along with your own horse and learn step-by-step how to teach your horse tricks from the very beginning.

Trick training provides a fun way to build a bond and trustful relationship with your horse. It helps your horse to be more confident and curious around new objects and situations.

We have a few members in the Academy currently working with rescue horses that have trust issues. They report their horses are responding in a very positive way to trick training.

You probably already have all of the equipment you need to get started. You don't need any fancy gear.

Later, you can add toys and extra equipment, but most of these are cheap and available from your local toy or produce store (we provide lots of ideas for extra, fun, training equipment in the Horse Tricks Academy).

Yes, absolutely! We would love to help because we have lots of ideas and experience for getting “unstuck.”

We also have an active Facebook group where members share videos, photos, ideas and solutions. 

Chances are, if you are feeling ‘stuck’ with your training, that we’ve been where you are and will have some ideas and suggestions that will help.

Yes.  Depending on whether you have joined monthly or yearly your membership will be automatically renewed each month or year from the date you first joined.

Yes.  All you need to do is log in to your account.  Click on settings and then 'Cancel Subscription'. If you need any help just email us.  

Yes.  If you pay yearly for the course we offer a 100% money back guarantee.  

Here's how it works...

Try the Horse Tricks Academy for 30 days. Complete the first 2 modules and take the tests, so we can make sure that you gave it a go.  

Then send us a quick email and let us know what didn't work for you so we can learn and improve.

Once we receive your email we will send you a swift and complete refund.

Join the Horse Tricks Academy Wait List

The Academy only opens to new members a few times a year. 

Join the Wait List

You will get trick training tips to help get you started. Plus we will let you know as soon as we open again to new members.


If you have questions about absolutely anything please contact us.
We are very happy to help!



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